From Question to Insights

Every response from MARK follows a structured analytical process — automated for you. Just ask:

 

“What is the biggest YOY change in my 2026 deposit pool and how does it compare with schools like me?”

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“What is our prospect to inquiry conversion rate for fall 2027, and is that higher or lower than the market?”

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“How does my yield rate compare to institutions in the New England cohort?”

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See what our users have to say about MARK

“It’s a 10… I would definitely use it… because it will cut my time down in half—and I would like to cut my time down in half.”

— Michael Post, Vice President for Enrollment and Marketing at Bridgewater College 

“I was blown away at the tool… I could just imagine what it would look like as it continues to develop.”

—  Ned Jones, Retired Vice President for Enrollment and Marketing at Siena University

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 As higher education’s only aggregated and real-time data set, MARKETview harnesses the power of our comprehensive set of student records and augments them with household consumer data, giving you advanced context and perspectives built to address your specific enrollment and financial aid objectives.  

MARKETview works one on one with our partner institutions to understand what they want to accomplish. We then determine the Critical Elements for success and use our proprietary comparative analytics platform to provide customized, data-informed insights that are not accessible anywhere else.