Real-time data insights tailored to your goals.
MARKETview works one on one with our partner institutions to understand what they want to accomplish.
We then determine the critical elements for success and use our proprietary comparative analytics platform to provide customized, data-informed insights that are not accessible anywhere else.
See what MARKETview can do for your school
MARKETview Helps You Reach Your Goals
Our Partners Use MARKETview to:
- Set realistic goals and discover the critical elements necessary to achieve each.
- Measure performance and KPIs against peer institutions on a daily basis.
- Objectively evaluate the effectiveness of recruitment investments.
- Better understand the socioeconomic, geographic, demographic, and academic composition of future entering classes as they’re building.
- Determine each individual student's likelihood to advance through any stage of the funnel.
- Manage expectations with stakeholders on campus and communicate progress toward goals with new context and nuance.
- and much more...
Partner Success
"MARKETview is my go-to platform to structure our projections, determine where to spend money, and measure our success."
-Robina Schepp, Vice President for Enrollment and Placement, Pace University
“MARKETview is your best way to get a pulse on how your enrollment funnel is doing relative to the market and how to drive improvements.”
— Lauren Jensen, Vice President for Enrollment Strategy at Calvin University
“I don’t spend money on speculation anymore because of MARKETview.”
-VP for Enrollment, Public Institution in the South
A partnership centered on your goals.
The core of your partnership with MARKETview is a deep understanding of your institution's goals.
From here, we determine the critical elements that will help you achieve them.
We measure these elements daily and provide you with clear and actionable steps that you can take to reach your goals.
Features
Know More about Your Students Sooner
Communicate more effectively with your inquiries by gaining an earlier understanding of each student’s socio-economic profile, Pell eligibility, likelihood to apply, and more.
See Beyond Your Campus Like Never Before
Let the proprietary MARKETview platform give you unprecedented visibility into peer cohorts as well as the market at large via data refreshed daily for current and future class years.
Evaluate ROI through an Objective Lens
Access unbiased data to see the effectiveness of your recruitment investments against other schools. For example, easily compare your Search performance relative to peer and aspirant institutions.
Allocate Financial Aid Using the Latest Strategies
Take a modern approach to financial aid leveraging by beginning optimization up funnel to effectively influence the composition of your inquiry pool versus relying solely on yield strategies and discounting.
Resources
The 2023 MARKETview Partner Survey
Access insights from the inaugural MARKETview partner survey. See insights on the effects of the the key disruptors affecting the higher education industry, including updates to the FAFSA, the recent Supreme Court ruling on affirmative action, test-optional policies, and more.
The Covid Class eBook
See how the entering Class of 2023, or as we refer to these students, the “Covid Class,” behaved differently at each stage of the funnel: Inquiry, Application, Admit, and Deposit.
The Reinvention of Financial Aid Infographic
With this year's implementation of the "Better FAFSA," enrollment teams nationwide are wondering when and how to start contingency planning effectively. See nine tips on how to navigate the uncertainty of the FAFSA changes so you can meet your enrollment goals this cycle.
Schedule Your Custom Demo
The best way to understand how MARKETview can help your institution is to see it for yourself. Let us share a custom demo experience based on your school's unique goals and challenges.