Reach your enrollment and student success goals with actionable data.
MARKETview is comparative analytics software for higher ed leaders that enables a data-centric approach to setting, measuring, and achieving your enrollment, financial aid, and student success goals.
With unmatched market intelligence and a new ability to know more about every student sooner than ever before, MARKETview is more than a data platform.
It's a new way of thinking.
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MARKETview Helps You Reach Your Goals
Our Partners use MARKETview to:
- Set realistic goals and discover the critical elements necessary to achieve each.
- Measure performance and KPIs against peer institutions on a daily basis.
- Objectively evaluate the effectiveness of recruitment investments.
- Better understand the socioeconomic, geographic, demographic, and academic composition of future entering classes as they’re building.
- Determine each individual student's likelihood to advance through any stage of the funnel.
- Manage expectations with stakeholders on campus and communicate progress toward goals with new context and nuance.
- and much more...
Goal: Build an interested pool earlier
"The work we have done with you to have a better pool and search more effectively is paying off. We are building an inquiry pool that is applying more."
-Vice President for Enrollment, Private Institution in New England
Goal: Expand our national footprint
“This is a storybook ending. You were a major player in our success. We could not have identified the markets without a tool like yours.”
-Vice President of Enrollment, Private Institution in the Midwest
Goal: Increase headcount and net tuition revenue
“We are right where we need to be thanks to your team. This will be our largest class ever and largest Honors cohort ever.”
-VP for Enrollment, Public Institution in the South
Your Goals Are Our Goals
The core of your partnership with MARKETview is a deep understanding of your institution's goals.
From here, we determine the critical elements that will help you achieve them.
We measure these elements daily and provide you with clear and actionable steps that you can take to reach your goals.
Features
Enhanced Modeling Capabilities
Leverage a global data set and household-level consumer data to produce highly predictive models that determine each individual student's likelihood to advance through any stage of the funnel.
Earlier Knowledge About Every Inquiry
Know more about the socioeconomic profile and consumptive habits of every student in your inquiry pool by utilizing MARKETview's household-level consumer data, allowing you to communicate more effectively and build stronger relationships.
Daily Vision into Your Competitive Landscape
See how your institution is performing at all stages of the funnel and across key student groups relative to your peers, aspirants, and the overall market with data refreshed daily for current and future class years.
“MARKETview is my go-to platform to structure our projections, determine where to spend money, and measure our success.”
Browse Our Insights and Resources
Addressing the Impact of the New FAFSA Changes on Returning Students
With the ’24 recruitment cycle in full motion, schools across the U.S. are anxiously waiting to see not only how the impending FAFSA changes will disrupt new student enrollment but even more immediately how these changes will affect continuing students.
2023 Deposit Insights in the Aftermath of May 1
The significance of May 1 cannot be overstated as this date determines if annual enrollment goals have been met or not. MARKETview has shared our insights and analysis on this year’s deposit trends as of May 1 for the fourth year in a row.
The Covid Class: How the 2023 Inquiry Pool Has Built Through 3 Pandemic-Influenced Years
In this blog series, we will use MARKETview’s insights and data to share high-level trends about the “Covid Class” – the students whose college search journey has been heavily influenced and dictated by the pandemic.
Schedule Your Custom Demo
The best way to understand how MARKETview can help your institution is to see it for yourself. Let us share a custom demo experience based on your school's unique goals and challenges.